![]() In the current case, I am not sure whether it was a good idea to continue with Rakhi Sawant or if the channel could have brought in someone with better appeal, especially in the context of their programme on justice.” He added, “However, the key is to have one figure who has continuing appeal. Talking about the shows, Divya Radhakrishnan, President, TME, said, “‘Rakhi ka Insaaf’ at first sounded absurd, but the kind of characters that came on the first episode (and if that is the flavour of things to come) couldn’t have been handled by anyone else but Rakhi.”Ĭarat India’s MD, Kartik Iyer, opined that the dependence on a single celebrity was always a challenging one and there had been cases in the past where channels had used a single celebrity for a long period of time. ![]() While some would say that the channel is making a smart move by using an outspoken personality like Rakhi, others argue that the channel is playing it safe by using her in various bold formats. ![]()
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